REI Toolbox

Let your real estate marketing stand out online with these easy tips!

by | Jul 15, 2022

As a real estate agent, you likely spend a lot of time marketing your properties online. But with so much competition, it can be hard to make your listings stand out from the rest. Luckily, there are a few easy ways to make your real estate marketing really shine.

Here are some easy tips to make your online real estate marketing stand out:

Integrate IDX search or Zillow into your real estate website

IDX is a great way to include real estate listings from a multiple listing service (MLS) on your website. This way, buyers can search and find properties easily on your site. One of the best things about IDX is that the database is very comprehensive and the listings are updated every few hours.

Another option for integrating real estate listings into your website is by using platforms like Zillow or Trulia. These platforms integrate IDX as well as independent sellers on their platform. If you live outside of the US or Canada, you could also check out Zoopla (UK) or Magic Bricks (India).

Market your real estate services using video and mobile

Nowadays, it’s important to have a mobile-friendly website as well as active social media accounts. But in addition to that, you should also consider using video to market your real estate services online.

There are a few different ways you can use video for your real estate marketing. You could create a video tour of one of your listings, or do a general overview of your real estate services. You could even host a webinar or create an instructional video on something related to real estate (like how to buy a property, or how to stage a home for sale).

Mobile marketing is also important for real estate agents. More and more people are using their smartphones and tablets to search for homes online. So it’s important that your website and online listings are mobile-friendly. You should also consider creating a mobile app for your business. This way, potential buyers can easily access your listings and information on the go.

By following these tips, you can make your online real estate marketing really stand out from your competition!

Make sure your real estate website is user-friendly

It’s important to have a website that is user-friendly, both for potential buyers and for search engines. A few things you can do to make sure your website remains user-friendly include:

  • Making sure your website is responsive so it looks good on all devices (desktop, laptop, tablet, and smartphone)
  • Using clear and easy-to-understand language
  • Including clear calls to action on each page
  • Making sure your website loads quickly
  • Optimizing your website for search engines (SEO)

By following these tips, you can make sure your real estate website is user-friendly and easy to navigate. This will help you attract more buyers to your listings and ultimately generate more leads.

Add featured listings on your real estate website

Adding featured listings to your real estate website is a great way to make sure your listings stand out online. By featuring your listings prominently on your website, you can attract more buyers and get more leads.

There are a few different ways you can feature listings on your website. One option is to create a separate page for featured listings. Another option is to add a slider or carousel to your homepage that showcases your featured listings. Or you could even add a section to your blog where you feature one of your listings each week.

Whichever way you choose to feature listings on your website, make sure the photos are high quality and the descriptions are clear and concise. You should also include a call to action so potential buyers know how they can get in touch with you.

By featuring your listings prominently on your website, you can attract more buyers and generate more leads. So make sure to take advantage of this online marketing strategy!

Book a call with us today!

Looking to take your real estate business further with digital marketing? Our team at REIToolBox can help you create and implement a digital marketing strategy tailored to your business. Contact us today to book a call with one of our digital marketing experts!

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