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As a real estate business owner, it makes sense that you’d want to improve your business’ local presence. After all, your business depends on location to buy or sell property.

Social media has come a long way from its humble beginnings in the advent of the internet. Throughout the years, social media has slowly woven itself into the fabric of everyday life.

In recent years, real estate professionals have seen an increase in the influence of digital marketing in the real estate industry.