Let’s take a look at the strategies we implement to help your real estate company get more leads than you’ve ever had before:
#1 – Build a Real Estate Website for Both SEO and Conversions
With slick call to actions on both desktop and mobile, a beautiful and fast loading design, and specifically custom tailored with content, imagery, and branding for your business, your website will be the jumping off point that we build your marketing system on. Your brand will look spectacular and visitors will want to make contact with you.
As a client of REI Toolbox, you’ll get every aspect of this site custom-built specifically for your business. Your website will have the following features:
Mobile friendly and responsive design that reformats on any device
Well Structured Content
Dozens of pages of well structured written real estate content to help your site rank immediately upon launch
High Converting Forms
Multi-step high converting forms that push visitors to request more information
Image & Video Marketing
High quality images and videos
Fast Loading Hosting
Fast loading hosting and top Google Page Speed scores to ensure you don’t lose visitors due to slow speeds
SEO Optimized Content
Completely SEO optimized custom content. An updated blog with regularly published SEO friendly content
#2 – Run Strategic Pay Per Click Google Ads Campaigns
That starts with Google Ads and other pay per click advertising sources. We’ll have your company running campaigns almost immediately and showing up for the terms you want to show up for on Google in your local area. Display and remarketing ads ensure you’ll be on major news websites and everywhere your customers browse on the internet.
We’re able to do this effectively and get a great return on investment because:
We only work with real estate professionals, so we have massive amounts of data at our fingerprints to help YOUR campaign.
Our campaigns are optimized from the start, meaning you don’t have to wait for your marketing agency to learn about your market and waste thousands of dollars in ads doing so before they find out what works.
On average with our clients, we convert 1 out of every 5 clicks to your ads into a lead, a 20% conversion rate – and for those that don’t convert right away, they’ll see all other aspects of your brand later making them want to seal the deal.
#3 – Use Local SEO Strategies to Rank in Google Maps
We are experts at real estate SEO and we do it right. Having your brand appear in the top 3 on Google Maps for your services is a game changer and we typically see that movement within the first 90 days of working with our clients.
There’s two parts to local search engine marketing for real estate. The first part is on-page optimization. The other part is off-site optimization. Below you will find some thing we do to for this.
Our real estate SEO team is one is the best in the business. We stay on top of all the latest SEO trends, but keep our testing within our company limits. Ensuring that you’re getting the best strategies deployed, for the fastest results.
Optimized Titles & Headers
Optimizing page titles and headers for specific real estate types and geographic areas
Using relevant real estate keywords throughout your site for search engines
Optimized Images & Video
Optimizing images and video content with relevant keywords, titles, geo tags
Creating content that positions you as an authority in your area. Make your brand stand out across the online sphere
Building high quality industry relevant backlinks to your site from related real estate and local area websites
Build mentions and citations for your business in prominent business directories on the internet
#4 – Build High Converting Landing Pages that Get Instant Leads
These specifically tailored real estate service pages are eye-catching, they make potential leads want to take action, and they are branded so people know that they are reaching your company when they call or submit a form.
#5 – Get More Online Reviews
When people search for real estate companies online, they want to see that the business has verified and trusted reviews on sites like Google, Facebook, Yelp, and more.
We’ll give you the tools you need that help to get your business more 5 star reviews than your competitors in no time. Our reputation management and review process provides the following:
Easy Website URL
One easy website URL you can give your customers to go to and leave a review
We’ll teach you how to automatically send out emails to previous customers on a specified basis to request reviews directly
This process allows you to embed them throughout your website for higher visibility
#6 – Set Your Company Apart with Video
That’s the one word that needs to be said and the one you need to hear in order to take your company to the next level in revenue and growth.
If you think you can survive in the coming years and grow your brand without using video, we’ll just say “Good Luck”.
We are all in on video here at REI Toolbox because it just works. Plain and simple. It gets your company’s messaging across clearer, it shows true authenticity for your brand and the people behind it. And it conveys trust most of all.
We’ll show you our video framework that will get all of the videos you’ll need shot and edited for the next 12 months.
You’ll learn to shoot the following types of videos: