As the saying goes, all real estate is local.
And while that may be true, in today’s digital world, being visible online is key to attracting new customers and growing your business.
There are a number of ways to make your real estate business more visible online, including optimizing your website for search engines (SEO), using social media, and running paid ads. Let’s look at the different ways your real estate business can be more present online by reading below!
Create a Google My Business profile for real estate
If you’re not already using Google My Business (GMB) to make your real estate business more visible, now is the time to start.
GMB is a free platform offered by Google that allows businesses to manage their online presence, including their website, location, and hours of operation.
Not only that, but GMB also allows customers to leave reviews and rate your business.
In today’s digital world, potential customers are likely to turn to Google when they’re looking for local businesses.
That’s why it’s so important to have a GMB profile set up for your real estate business.
By having a GMB profile, you can make sure your business comes up in search results and is easily found by potential customers.
Conduct regular SEO audits for your real estate website
Another way to make your real estate business more visible online is by conducting regular SEO audits of your website.
SEO, or search engine optimization, is the process of optimizing your website to rank higher in search results.
There are a number of factors that go into SEO, including the use of keywords, the design of your website, and the quality of your content.
By conducting regular SEO audits, you can ensure that your website is optimized for search engines and attract more visitors to your site.
Set up your landing pages for optimum lead generation
One of the most important aspects of your real estate website is your landing page.
Your landing page is the first thing potential customers will see when they visit your site, so it’s important to make sure it’s set up for optimum lead generation.
There are a few things you can do to make sure your landing page is effective, including using strong headlines, clear call-to-actions, and relevant images.
By taking the time to set up your landing page correctly, you can increase the likelihood that potential customers will take action and become leads. Here are some simple ways you can do this.
- Make sure you have a landing page on your website that people can use to contact you about real estate. This will make it easier for them to get in touch with you and they won’t have to go through a bunch of steps to do so.
- Make sure to include your contact information on your website’s “Contact Us” page. This should include your email address, telephone number, and links to your social media accounts.
Make sure your real estate wins are always featured
As a real estate agent, one of your main goals is to win listings and close deals.
And while it’s important to celebrate your successes, it’s also important to make sure your wins are featured prominently on your website.
By featuring your real estate wins on your website, you can show potential customers that you’re an experienced and successful agent. This will help inspire confidence and make it more likely that they’ll choose to work with you.
Book a call with us today!
If you’re looking for ways to make your real estate business more successful online, we can help.
At REIToolBox, we offer digital marketing services specifically for real estate professionals.
We can help you with everything from SEO for real estate, to social media, to paid advertising.
So if you’re ready to take your real estate business to the next level, book a call with us today! We’ll be happy to discuss your needs and come up with a plan that’s right for you.