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Is Social Media Really Important For a Real Estate Business Owner?

by | Jul 22, 2022

The way businesses are advertised today is vastly different from how they were advertised in the past. You could be used to cold phoning clients to advertise your properties, for example, and social media for real estate was probably a far-off concept to you back then. Or perhaps you had to pay for advertisements in newspapers, magazines, and on television. Whatever the activity be, it is important to note that these aren’t the only viable options for promoting your real estate firm.

The real estate business now tremendously benefits from social media. This is because real estate brokers that utilize social media effectively generate more leads, close more transactions, and earn more money. Moreover, the National Association of Realtors has discovered that social media is critical to attracting customers and closing sales in the real estate market.

If you’re curious about how social media marketing is useful for real estate agents, keep on reading, because we will tell you all the basics of online marketing for real estate professionals to help get you started.

Why Is Social Media Important in Real Estate?

With the advent of the internet and the rise of social media platforms, its not enough to simply invest in traditional forms of marketing. If you analyze the situation, you’ll see that social media platforms have made it easier to reach target markets, with potential buyers just one click away on the other end of the screen.

Realtors and real estate organizations are increasingly using social media to communicate with potential buyers and build their businesses online. Some of the key benefits of using social media for real estate are:

  • Cost-Effective Reach
  • Targeted Advertising
  • Brand Reinforcement
  • Customer Relationship Management (CRM)
  • Instant Engagement

Real estate agents can’t just rely on organic search to find new leads and customers. That’s because search results are dominated by online real estate marketplaces like Zillow, Realtor, Trulia, and Redfin. If you want to have more buyer leads, you need to establish an online presence that’s visually appealing and accessible on various channels on social media.

You can develop high-quality content that will captivate your audience and appeal to their wants and needs via social media. Because Facebook, Instagram, and LinkedIn are all visual social media channels, getting your creative photographs out there shouldn’t be too difficult. Make sure to include images of your listings as well as other important property information in your article. Make it brief and sweet, because your audience’s attention span is limited on social networking sites.

Leveraging Social Media as a Real Estate Agent

Gone are the days when Facebook was the only social media network worth using. Now that there are so many social media platforms to choose from, you should absolutely develop a social media presence on all of the most popular sites to ensure you’re catching the attention of your diverse customer. You should, for example, be active on Facebook, Twitter, Reddit, Tumblr, LinkedIn, YouTube, and even TikTok.

Interested in social media for real estate businesses? Eager to learn more about how to leverage social media for your real estate company? Or are you simply looking for the right tools from industry experts to help you shift from traditional to digital marketing? The search is over, because REI Toolbox offers these services and more. Work with a trusted digital marketing company for real estate professionals to ensure a strong social media presence all throughout your platforms. Increase your engagement and improve your leads with the help of REI Toolbox today.


REI Toolbox offers a wide variety of online marketing services for real estate companies to help them get to the next level of their business goals. Whether it be website design, content writing, SEO for real estate, Google Maps optimization, Google Ads, or social media management, we’ve got it all here and more. 

Aside from seo for real estate professionals, these companies would also greatly benefit from social media for real estate businesses. That is why REI Toolbox provides a comprehensive strategy to make real estate marketing work in favor of these professionals. Start your digital transformation today through the many online marketing services for real estate companies offered by REI Toolbox. Book a call with us now at (775) 451-2322 for more information.

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