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What are the Benefits of Local Real Estate Businesses Having an Online Presence?

by | Aug 31, 2022

There’s a good chance that you know someone who’s always had a strong brand, whom you’ve always recognized as an expert in regards to their online presence. Today, every real estate professional needs to be that person. With more than three million active real estate agents in the United States, it’s more important than ever to stand out in the crowd, especially if you want to succeed.

In today’s digital world, it is absolutely vital for any real estate agent to enhance their personal brand to attract more clients. If real estate professionals ignore online platforms, they might be overlooked by trendier, more present competitors.

Benefits of Online Marketing for Your Real Estate Business

Here are some benefits of online marketing for real estate:

1. Creating a brand for yourself

Your online presence should pitch you as being more than the average real estate expert. When it comes to choosing a real estate agent, prospective clients have a lot of options, so make sure you give them a reason to choose you. You should also show your clients that you’re a trustworthy agent.

2. Providing a great resource to clients

As someone running a real estate business, you’re not just there to sell and buy homes online. Basically, you should be the ultimate resource for people to get answers to their questions. If you have a strong online presence, make your site a resource, not just a place to sell them stuff. You can do this by showing them educational materials your clients will find useful and entertaining even before they hire you.

3. Growing your network

You can use your online presence to find and recruit talent. As your business grows, you’ll want to hire people with a similar work ethic and mindset.

How to Improve Your Online Presence

Some strategies you can use improve your online presence include:

1. Create a killer website

Make sure your digital business is optimized for search engines through search engine optimization (SEO). One of the benefits of SEO in real estate is that, when done right, your website will be the first to pop up in the search results when potential clients look for a trustworthy agent. Make sure that you design your website so that it’s easy for users to find the information they’re looking for.

2. Add value through real estate content

Educating your visitors is a long-term investment that pays off. It builds credibility for your brand and helps you convert more clients. Create content that answers some of your clients’ questions, like the things to consider when buying their first home. You can also convert some of your blogs into infographics or videos so that they’re easier to digest.

3. Optimize for mobile use

If your site isn’t mobile-friendly, all of your time and effort will go to waste. People use their phones more and more, so real estate professionals are now taking the home buying process and putting it on mobile devices. Mobile users use apps to scour local listings, so make sure your content is integrated into these platforms.

Furthermore, buyers will look for agents who use tools like virtual open houses and mobile escrow apps. You’ll stand out from the rest of your real estate competition with these services.

4. Maximize social media

Create a social media pages for your real estate company and post pictures of families you’ve helped buy or sell a home. A personal touch gives clients a chance to see you care about them. You should also enable reviews on your site so your recent real estate customers can leave great comments and recommend you to their friends!

Book a Call with Us Today

When it comes to successful digital marketing for professionals in the real estate business, exposure is king.

At REI Toolbox, we are the go-to business for digital marketing in real estate. In the past few years, we’ve developed quite a following among industry professionals for our trusted SEO and Internet marketing services for real estate. With our variety of services, wide network of happy customers, and reach across various online platforms, we’ve been able to effectively test and discover which strategies work best and give customers the largest return on their advertising dollars while providing the most exposure.

Ready to get started? Call us today at (775) 451-2322, and we’ll find the best strategy for you.

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We do all the online marketing for you, from the website design to your content writing, SEO, Google Maps optimization, social media management, and Google Ads — so that you generate the best leads and best prospects in your market.
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