REI Toolbox

Rank Up Your Real Estate Business Website With These 6 Easy Steps

by | Jun 6, 2022

Real estate businesses face significant challenges in competing against the big brands for the website rankings in Search Engine Results Pages (SERPs), to gain exposure for their product or service. If you haven’t yet been able to upload plenty of content, or implement other Search Engine Optimisation (SEO) strategies, this six-step guide for better rankings should be able to get you jump-started.


If you’re a small Real Estate company that only serves in your local area, SEO is considerably easier than targeting a nationwide audience since it’s simpler for clients or consumers to go online and look for a business in their neighborhood. To take advantage of local SEO, follow these five easy guidelines:

  • Get your hands on your Google My Business Listing
  • To entice customers, utilize your website to add pictures of your company’s premises, employees, goods and services, as well as clients.
  • Include a prominent contact page with your company address (including separate addresses and maps for each location), a local contact number, and click-links so that customers can reach you directly.
  • To help visitors discover your website, provide them with additional business profiles like as TripAdvisor, Yelp, and Facebook.
  • Include client testimonials on your website. Client and customer reviews are particularly important for local companies, and if you can obtain some of these (ideally, with pictures), they will help to improve your website’s credibility.

Step 2: Focus on Videos

Videos can teach and retain considerably more knowledge than blog posts. When it comes to social media, YouTube is on the rise, unlike Facebook. To improve your Real Estate Business’ rankings, make good use of YouTube as a source of visitors to your website.

Step 3: Make Quality Content

How can you increase your business’s ranks without having high-quality content on your website? Consider employing a competent writer and obtaining high-quality material for your site.

To rank well in search engines like Google, your website must have high-quality information. To rank highly on Google, you’ll need to conduct Search Engine Results Pages (SERPs) research and figure out what sorts of content and keywords perform well. Then make a blog outline stating your content and keyword strategy for the writer to follow.

Step 4: Choose Your Keywords Wisely

Instead of focusing on the second and third level keywords that big brands avoid, go for phrases with three to five words. (i.e., queries with three to five words) nInstead of single-worded head terms, target long-tailed variants (i.e., queries with 3-5 words).

If your material discusses the benefits of hiring a professional homebuyer in Miami, you should utilize the long-tail phrase “pros of selling to homebuyer in miami” rather than just “homebuyers” Because more people will search for “homebuyers” that term won’t translate to traffic to your website.

Step 5: Target Topics Instead of Queries

You can enhance your rankings by focusing your website content on topics rather than search queries. Create article clusters based on long-tail variations of key head terms, and then create articles based on those head terms. Then interlink the pieces to help them rank together, which will aid in the ranking of all of your material.

Step 6: Focus on Creating in-Depth, Authoritative Content

Real Estate Business websites are starting to rank higher in SERPs thanks to Google’s diversity update of 2019, which prohibits domains from ranking for over two spots for any given keyword. Smaller sites producing long-form content have a better chance of ranking with the more popular sites, even if less material is produced.

Despite not having the high domain authority of big brand’s websites, you may expect to see an improvement in your website ranking after following any or all of the stages in this 6-step guide for higher rankings for small firms.

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