There’s a lot of competition in the real estate industry, especially in big cities. Everybody wants to increase their visibility by employing the best SEO strategies for real estate. After all, a solid real estate SEO strategy has the power to make or break a digital marketing campaign with how aggressively investors want to build brand awareness on the real estate market.
You don’t have to compete with hundreds of thousands of real estate SEO services. Because you serve a hyperlocal area, you can build internal links and keyword phrases with local keywords in mind for the real estate niche you want to target.
Get an SEO Audit First
An SEO audit helps you figure out which pages are doing well and where you can improve. It will give you the information you need to create a roadmap and serve as a benchmark for your progress. Factors to look at include organic traffic, search queries, search engine result pages, keyword research, mobile search, and how your property listings have been performing.
Make Your Website Accessible
Everyone should have easy access to the internet, regardless of disability, and digital marketing campaigns can give you lead generation through relevance and visibility. The visually impaired can use screen readers, but if your real estate website isn’t built with accessibility in mind, the user experience suffers.
The Americans with Disabilities Acts provides some ways to ensure accessibility on website. According to ADA, you must ensure the following on your website:
- The site has multiple ways to access its pages.
- Text should stay in form when the window is resized to 200% without affecting the page layout.
- The order and presentation of the menus and buttons should stay the same.
- Text captions should be on any live audio or video.
- Make sure relevant keywords are always clear and visible.
Optimize for Mobile Devices
More than half of global internet traffic comes from mobile devices. According to real estate SEO experts, your website needs to work well on mobile devices so it can continue to come up on search engines.
A responsive design fits any device’s screen, which is crucial for usability. It’s also important to have a fast page speed because if visitors have to wait too long, they’ll probably click back to the search results.
It’s best to keep things simple. A user is less likely to browse through your website if they have to go through a lot.
Make Sure Your Website is on Google My Business
Local citations are a big part of local SEO, and are prized by most real estate companies and any strategy they want to implement. The more places where your site is listed, with your name, address, and phone number consistent, the better.
Make sure your Google My Business profile is up to date. Fill out as much of the profile as you can and make sure each keyword phrase you input still relates to the real estate keywords you want to target.
Add photos, videos, and other relevant content. Sign up for sites like Zillow and Trulia, too, so you’ll rank better in Google’s local searches and contribute to good link building.
Don’t Forget Social Media
Your rankings won’t be affected directly by social media, but any SEO company worth their money knows its importance. Social media, especially through paid advertising, helps you connect with your target audience, increase exposure, and build authority and trust on your business.
It’s tempting to be everywhere on social media, but it’s better to focus on a few platforms and do them well than to spread yourself too thin. Aside from Facebook, check out Instagram, Twitter, and Pinterest too.
You can share your blog content, videos, and other important information like statistics, news, and more on these social networks. Add local hashtags and geo-targeted keywords to your social posts.
Get in Touch with Us Now
Looking for a solid digital marketing strategy for real estate investors with technical SEO in mind? REI Toolbox is here to help. We are an internet marketing company that helps real estate investors reach their marketing goals through SEO services, pay-per-click Google Ads campaigns, creating a reputable real estate website.
Here at REI Toolbox, our internet marking principle for real estate is based on three principles: maximize opportunities, maximize brand impressions, and maximize conversions.
Our SEO, PPC, and website strategies are tailored toward real estate, helping you generate leads and create value for your clients.
Book a strategy call with us today and we’ll help you find the right online marketing strategy for your real estate company. Call us at (775) 451-2322.