You probably know by now that no business can thrive without a solid marketing plan. But do you know how to make one? It’s quite a different thing to know what it is and to actually come up with one that is not only in line with your real estate business goals but is also feasible at the same time.

Don’t worry, that’s why you have us. Keep on reading to learn how to create a plan for online marketing that’s suited for real estate companies.

What is a Real Estate Marketing Plan?

A real estate marketing plan is a guide or map for your company. It’s used so you can create digital marketing efforts that all lead to a common goal as well as how to execute those marketing efforts correctly. Marketing plans should be reviewed quarterly to see if they are effective at achieving your desired results and should be adjusted based on the data you’ve collected.

How to Create a Plan for Online Marketing for Real Estate Companies

Define your digital marketing goals

First thing’s first, you need to know what you want to achieve from your digital marketing endeavors. Your goals need to be specific, measurable, and attainable so you know just how to measure its success or failure in the real estate industry you’re a part of. Don’t forget to include deadlines and timeframes for your goals and objectives.

Determine your audience

While you may want to reach as wide an audience as possible, quantity does not always equate to quantity. Reaching a thousand people a day won’t matter if they’re not the types of people who will end up being your real estate clients. When drafting a digital marketing plan, figure out who your target audience and ideal customer are. This enables you to come up with more precise decisions that are tailored to their needs.

Calculate your budget

When coming up with your digital marketing budget, you need to be realistic. Your budget will be influenced by a number of factors such as:

• Revenue
• Current customer base
• Goals
• Locations
• Target audience
• Likelihood of an ROI and how much you stand to gain from a real estate campaign

Identify your digital channels

There are so many platforms for you to create and advertise on. You can have a website, create Google ads, promote on social media. While there’s nothing wrong with that, you need to make sure you’re not spreading yourself too thin. With digital marketing, consistency is key. If you’re not likely to be able to maintain your presence in several online channels, then there’s nothing wrong with starting with just one and growing as you go. It’s best to start where your real estate audience is and focus your efforts on that.

Keep in mind that a digital marketing plan is a part of your overall marketing plan and should be seamlessly integrated within it. Your online efforts should support whatever it is you are doing offline and should help you work towards your real estate business goals.

Book a call with us today!

If you’re still unsure about how to create a digital marketing plan or if you want help coming up with a plan for internet marketing for real estate professionals that’s tailored to your business goals, book a call with REIToolBox today.

We’ll work with you to understand your business and what you want to achieve by helping you draft an online marketing plan for real estate investors, come up with internet marketing strategies for your real estate business, and more.

The backbone of our marketing system from REI Toolbox is your beautiful lead converting website we’ll build. We have tested dozens and dozens of real estate website formats and designs and found a select few that dominates all others.

With slick call to actions on both desktop and mobile, a beautiful and fast loading design, and specifically custom tailored with content, imagery, and branding for your business, your website will be the jumping off point that we build your marketing system on. Your brand will look spectacular, and visitors will want to make contact with you.

Get in touch with us right away to discover how we can help you sell more using digital marketing for real estate professionals! Contact us at (775) 451-2322 or shoot us an email at info@reitoolbox.com.