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Your Real Estate Business’ Fool-Proof Digital Marketing Strategy
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Your Real Estate Business’ Fool-Proof Digital Marketing Strategy

by | Aug 12, 2022 | Blog

Most homeowners looking to sell their homes search online first. These sellers actively use Google, Bing, and other search engines to find local investors who are willing to purchase their old homes for cash. This shows that digital marketing has a place in the real estate investment market and is crucial in getting those potential clients. From SEO to social media marketing (SMM), your efforts online do make a difference.

Potential clients today have a wealth of knowledge at their fingertips. With so many local businesses competing for their attention, digital marketing is the only certain strategy to differentiate yourself from other real estate investors. Digital marketing attracts new clients, fosters long-term connections, and generally leads to increased sales. There are various digital marketing strategies that exist for real estate investors, and determining which one to use isn’t always simple.

For example, you can use SEO, PPC advertising campaigns, and social media marketing to create wholistic strategies that can lead help you crush your real estate investment goals. When these are done by professionals, you can achieve your goals at a much faster rate than before. Digital marketing is not the work of just one person, though. You’re spreading yourself too thin if you try to do it alone. This is where an expert company such as REI ToolBox comes in.

We understand the ins and outs of digital marketing for real estate investors and have worked diligently at fine-tuning our process to ensure the best results!

Digital Marketing Strategies for Real Estate Investors

Curate Your Personal Brand

In the real estate investment industry, you are your company. Your face is the brand’s logo and, as a result, individuals must connect with who you are as a person to gain their trust. That is why it’s so crucial to curate and maintain your own brand.

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Use Social Media

Today, social media is a big part of our lives. It’s more than just a pastime for teenagers and young adults. A lot of small businesses are built on social media. When you build a network, your friends, neighbors, and previous clients can quickly suggest your services to others and interact with your company. Every day you make your presence felt on Instagram or Facebook, for example, is a reminder to locals that you’re in the area and eager to do business!
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Build Network

Organic marketing is still a viable approach to promoting your business. You’re not only investing in your company, the people around you do as well. Valuable people in your network might include brokers, lenders, attorneys, contractors, inspectors, and other professionals.
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Utilize Public Relations

Public relations are a critical part of any business, large or small. When PR strategies are executed correctly, they help boost your presence on the market and ensure that potential customers recognize who you are and why they should hire you. Social media is a particularly effective and low-cost method for disseminating public relations material. In today’s interconnected world, it’s more important than ever to make sure that your public relations efforts are well targeted and that you are using the most effective channels for reaching your intended audience. By carefully crafting your public relations strategy, you can maximize your chances of success in the real estate marketplace.
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Be Honest

It’s a large world out there, and it’s full of possibilities. You may make some real connections online, but you also need to remember that these people can easily learn about your company by using social media to search for information or interact with your brand. It’s crucial not to lie or exaggerate on social media since it’s so easy for people to find out if you do. If you fake information about your business, someone will inevitably expose the truth, costing you the trust and respect of both potential and current clients. It is usually better to be honest from the start because you’ll gain the respect of the community you chose to do business with.
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Get to Know Your Customers

As a real estate investor, you have an advantage over other businesses because you can learn your clients’ names. A potential deal is always directly linked to a person. Learn their name and repeat it frequently to express your dedication to their individual success story.
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Foster the Connection

Don’t forget to stay in touch! Even after you’ve completed a transaction or acquired a house, keep in touch with your former clients on social media. Inquire about how their new home is progressing or if they have achieved their objectives. They will positively of you every time they see your posts online.

The Basics of SEO for Real Estate Investors

Google is the most popular webpage for a reason. People trust Google to give them the most relevant and up-to-date information on the web. That’s why you want your website and business to be the first thing that comes up when people search for keywords related to your industry. And how do you do this? By utilizing SEO.

SEO (search engine optimization) is the process of optimizing your website to rank higher in Google search results. By optimizing your website for Google, you can increase your visibility, traffic, and leads. And that means more business for you! So, if you’re serious about growing your business, you need to be present on Google and you need to make the algorithm bump you up in search by following the correct SEO practices.

Here’s how you can dominate search engine result pages (SERPs)

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Find Your Target Market

You’ll need an audience to get started. Using digital marketing and SEO, you can find and build a viable customer base. Looking at the most-searched terms lets you learn who your market is and what they want. Then, you can modify your website to better accommodate the keywords and information they’re looking for to ensure you have the answers they want.

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Design Your Website with Your Target Market in Mind

A website is often the first point of contact between a business and a potential client. This is why it’s so important for your website to be well designed and easy to navigate. Your services should be clearly stated and easy to locate. The pages of the website should also load quickly, and potential clients should be able to find your contact information without exerting much effort.
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Content Optimization

Launching a website is only the first step in building an online presence. Once the site is live, you need to populate it with content that will capture the attention of your target audience. Every piece of content – from landing pages to blog posts – must be well-written and optimized for relevant keywords. You also need to make sure that all of your content is easy to understand and free of errors. By taking the time to create high-quality content, you can ensure that your website is successful in both the short and long run.
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Utilize SEO

SEO is a constantly evolving marketing approach. Today’s best practice might alter next year but staying on top of the trend keeps you at the forefront of your industry. Sadly, knowing what it is and executing it properly are two different things. It’s wise to invest in the services of an expert if you’re looking to get the best SEO results that continue to deliver.
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Maintain a Presence

You need an online presence for your business. You cannot ignore the importance of social media, content curation, sharing information, or reputation management on sites like Yelp or Google My Business, so make sure you keep tabs on all of those as well.
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Mind Your Data

An SEO campaign requires planning and execution. A good SEO company should keep you informed throughout the entire process. An SEO specialist will assess the results, analyze how well various strategies performed, so they can provide recommendations for future reference and guidance.

Don’t Forget About Reputation Management

Your company has rivals, so you need to face the competition head-on. The company a few rankings away from you in SERPs might steal some of your client’s attention away from your excellent services if they happen to generate more attention than you. This is why it’s important to generate reviews and manage your online reputation. These two elements might attract new clients and protect existing ones from straying to the competition.

Our comprehensive online marketing strategies for real estate investors includes online reputation management to ensure you always have your best foot forward in the digital world. We collect valuable reviews from past clients, which may help hesitant consumers try out your services. The aim of this service goes beyond simply correcting search engine results for negative news or data. It’s a long-term strategy that emphasizes the advantages of your company while avoiding unfavorable impressions or narratives.

Double Down On Your Digital Marketing Efforts with PPC

The purpose of marketing is to direct customers toward more conversions and sales. When done properly, pay-per-click advertising can greatly help your real estate business! Paid advertising campaigns with an experienced professional have been proven to result in a return on investment (ROI).

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Results

People do click on Google or Bing advertisements, which is the most important thing to remember. Over 51% of local real estate searchers have clicked on an ad. Make sure your ad is the next one they click!
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SERPs

When you search for something on Google or Bing, the top results that come up are usually use pay-per-click advertising strategies to get there. SERPs use pay-per-click ads to generate revenue for every click. By including keyword-rich text in their ads, you can ensure that your business appears in the top results for relevant searches. And since people are more likely to click on results that appear at the top of the page, this can lead to more traffic and sales for your company. So, if you’re looking to increase your company’s visibility and sales, incorporating PPC campaigns into your digital marketing plan may be a good investment.
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Social Media

Now that everyone uses social media, you need your company to shine on the social media sales its target market is most attracted to, so you can get the boost in sales you’ve always wanted!
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Eye-catching Landing Page

Optimizing your website’s content, such as a landing page, can attract the right target market instantly. Customers are more inclined to utilize your services if they click an ad and are taken to a fantastic landing page.
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Utilize Best Practices

The marketing approach that you use will undoubtedly change over time, and your advertisements will need to adjust with them. This is why working with a specialist who knows all the latest trends is so important.
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Adjust Accordingly

When it comes to PPC marketing, crafting an effective strategy is essential to achieving your company’s objectives. A digital marketing expert can help you create a campaign that is tailored to your specific needs and goals. To further boost results, they can track and review your campaign’s progress to ensure that it is meeting your expectations. Doing this assures you that your PPC marketing campaign is working to its full potential and generating the ROI you deserve.

Always Think of ROI Before You Act

Marketing your business online as a real estate investor is like going fishing. You choose the best location, cast your line, and wait for an eager customer to take it. It all boils down to that one spot, though. The correct spot.

You can spread a large net and post advertisements on Google, Bing, Facebook, Yahoo, and Twitter in order to entice more fish, but you may not always catch the right type of fish you’re looking for. Alternatively, you could evaluate and reconsider your digital marketing strategy; figure out what works best for your company and sector before taking advantage of your chosen strategy, saving you time and money down the line.

It’s all about understanding your target audience and knowing which forms of digital marketing they respond most to.

BOOK A CALL WITH US TODAY!

REI Toolbox offers a wide variety of online marketing services for real estate investors to help you get your business goals to the next level. Whether it be website design, content writing, implementing SEO strategies designed for REI, Google Maps optimization, Google Ads, or social media management, we’ve got it all here and more.

Aside from receiving the best SEO strategies that suit your objectives, your company will also greatly benefit from reaching your intended audience using social media. That is why REI Toolbox provides comprehensive digital marketing strategies to help real estate investors such as yourself reach your goals. Start your digital transformation today through REI Toolbox. Get REI Toolbox’s complete digital marketing checklist!

Book your breakthrough call today.

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