If you want to up your social media marketing game with a strategy tailored for real estate investors, Instagram Reels are for you. Taking inspiration from another video site, TikTok, IG Reels is an excellent personal branding initiative that can lead you to the right audience with a steady flow of video content.
One of the most useful tips for using IG Reels in real estate we can share with you is that your success will depend on creating a real estate strategy with getting more leads at the forefront of your goals. Read more on our tips on using IG Reels for real estate marketing.
What Are Instagram Reels?
Instagram Reels were introduced by Instagram in 2020 as short videos that can last up to 30 seconds, and are useful for attracting your ideal real estate clients. Reels thrive on the latest trends that bring the most number of ideal customers in, so your real estate content needs to be on point and aligned with what the market demand is into. Content can be left unchanged to highlight a real estate trend, launch a brand, or promote a product to connect with customers in a less commercial way.
Why you should create your first IG Reel
Using Reels can also enhance your overall content calendar to showcase real estate properties in a more visual way, giving you a heads up over other realtors and listings. IG Reels aren’t just meant to attract anyone. They are excellent marketing channels to show how your properties have an edge over those offered by other real estate investors, so others will choose to do business with you instead.
Using IG Reels for Real Estate Marketing
If you’re an online real estate investor, take advantage of Reels so you can analyze what successful factors help direct focus away from the competition. Digital marketing is here to stay in the real estate industry, and it’s about time that you start to create content that suits your visual market so you can do business with more people. Here are some ideas to help you get started:
Behind the Scenes
To develop a strong social media community, make your followers feel like they’re part of it. If you want to develop an active community with your digital marketing strategy, share some unfiltered content about what’s it like to run a goal-oriented real estate investment business. You don’t always need fancy visuals; you can talk about the technology you use to assess data or the different digital marketing strategies you find useful for someone wanting their business to succeed in the industry. Show your audience how you expertly generate leads, close sales, and how your marketing prowess comes into the equation.
Brand Stories
Give your followers access to the kinds of stories you want to tell, so you can generate the leads you want. If you’re stuck in limbo, make a reel to re-introduce your real estate company from an attractive digital marketing perspective. You can do this by showcasing your expertise as naturally as you can. Editing previous pictures, video clips, and adding text is one way; talking directly into the camera can be another powerful advertising tool. It would be endearing to your audience to see how you’ve grown from a team of one to where you are now.
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Let’s Talk About Internet Marketing for Real Estate
REI Toolbox is a trusted digital marketing company for real estate investors that offers a full spectrum of online marketing services. Our online marketing campaigns — whether they’re pay-per-click or SEO — have made a positive impact on real estate investors. We offer a wide range of services that help you maximize online revenue and build relationships with your current and prospective clients. Our services include a wide range of digital marketing strategies for real estate, including SEO, website development, and more. Learn more about what we can do to help you. Call us today at (775) 451-2322 or visit our website to arrange a meeting with the team.
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