The short answer is: yes, Canva is a great tool for real estate professionals. Canva is a free-to-use website that allows users to create digital media like images and videos and digitally alter photos for various purposes. Basically, it’s like a free version of Photoshop, but with a simpler user interface and a more user-friendly approach that allows even the most Luddite of users create beautiful and engaging media.
Over the past few years, Canva has been noted for its professional-quality design capabilities that is accessible to non-graphics designers, like real estate professionals. This makes it the perfect tool for anything and everything that has to do with digital marketing for real estate professionals because it helps them scale their collaterals without spending money or time on a steep learning curve.
Leveraging Canva for Your Collaterals
When it comes to digital marketing, the name of the game is always going to be consistency of collaterals. Specifically, your collaterals have to be eye-catching, they have to be varied, and they have to create a brand identity that is unique to you and your real estate practice.
The digital business space is saturated with media, so your collaterals –be it a poster with your face on it, your listings, contact information, and everything else in between –need to stand out and catch the attention of the customers you’re trying to reach. By varying the kind of media you create, you’re able to increase the amount of collaterals you can put out, thus increasing the chances of being found.
But when people do interact with you through your collaterals, you need to make sure that you’re memorable. This is where Brand Identity comes into play, and thankfully, Canva is the perfect place for you to create a brand identity that helps customers identify you as a real estate professional, and more importantly, helps elevate you from other real estate professionals. Online marketing for real estate professionals has now become easier thanks to Canva.
Hassle-Free Image Creation
One of the most sought-after features of Canva is its ability to create images and edit photos easily. Normally, real estate professionals who are seeking to expand their online presence would have to hire graphic designers to create these collaterals. And honestly, it makes sense: after all, real estate professionals aren’t experts at photo editing, so it makes sense that this particular function of your marketing efforts should be outsourced to a third-party professional.
That being said, if you can create images at a fraction of the cost (or, in most cases of Canva users, free of charge) and with quality that is nearly indistinguishable from professionally made ones, then by all means go for it.
More Than Just Images
Over the last few years, Canva has kept pace with the latest tech innovations, allowing its features to fully integrate with leading social media platforms. This means that it’s now easier than ever to create videos and infographics that can seamlessly be posted on Facebook, Instagram, and TikTok, among others.
More importantly, the video editing software that Canva uses allows real estate professionals to create their own videos without the need for professional help.
By creating videos and infographics for listings, real estate professionals can capture a wider market and keep the attention of their audiences for longer. While the actual shooting of these videos should still be done professionally, editing them has now become easier than ever.
Create the Perfect Real Estate Professionals Brand Identity
Recently, Canva released a feature called their Brand Kit, a set of digital tools that allows users to create an entire digital marketing brand, complete with features that help you create logos, color palettes, fonts, and everything else you’ll need to create a unique digital identity that will allow your clients to pick you out from the online crowd.
Canva is undeniably one of the best tools that real estate professionals can use to create their online collaterals, but creation is one thing, execution is another.
We Can Help You! Book a Call with Us Today!
When it comes to digital marketing for real estate professionals, REI Toolbox has everything you need. REI Toolbox is the country’s #1 Real Estate Marketing Agency for a reason: we ensure that every client we work with is given the appropriate tools they need to bring out the best out of their online marketing collaterals.
In the world of Digital Marketing, staying ahead of the competition requires a mixture of traditional marketing know-how and technological expertise. Luckily, REI Toolbox is an expert in both, and with our industry best practices, we can help our clients find their footing in the digital business space.
Need more info? Contact us today and we’ll book a call with you and one of our experts to assess your digital marketing needs!