Social media is an excellent way to build up your real estate business, reach potential customers, and stay connected with existing clients. It allows you to share important information about properties or services, interact with your followers, and establish yourself as a thought leader in the industry.

By regularly updating your page with images of properties, news about housing markets, or tips for buyers, you will keep followers engaged. You should also use these pages to answer questions and provide helpful advice when asked.

If you need a further guide in using social media for your business, here are some tips for leveraging social media for real estate success.

1 – Set Up Your Accounts

The first step to effectively using social media for your business is to set up accounts on the main platforms (Facebook, Instagram, Twitter, and LinkedIn) so that you can start building relationships with your target audience. You should also ensure that all of the profiles match each other in terms of logo, profile photos, content styles, and tone of voice—this will ensure consistency across channels and help build trust with potential customers. Creating a business page on platforms like Facebook or Twitter can help you engage with customers in an informal and friendly way that builds trust.

2 – Build Relationships on Social Media

It’s important to remember that social media is a two-way street—you need to not just broadcast information but also build relationships with customers. This can be done by responding to comments and messages, engaging in conversations, and creating content that resonates with your audience. You should also follow influencers in the industry who are relevant to your business so that you can learn from them and join the conversation when it’s appropriate.

3 – Leverage Paid Ads

Paid advertising on social media platforms is an effective way of getting your message out there quickly and reaching potential new customers. With paid ads, you get access to advanced targeting options which allow you to select exactly who you want to reach, as well as the ability to measure performance and track the success of your campaigns.

4 – Track Your Performance

Tracking your performance on social media is vital to understand what’s working and what needs improvement in terms of content creation or advertising campaigns. You should note which posts are getting the most engagement, how many followers you’re gaining each month, and which platforms are generating the most leads for your business. By keeping an eye on these metrics, you can adjust strategies accordingly to maximize your results.

5 – Create Pleasing Visuals

When it comes to real estate marketing, visuals play an important role in engaging customers and showcasing properties. You should invest in quality images and videos that show off your listings and post them regularly on social media. Also, consider using virtual reality technology or live streaming services to give potential buyers a realistic experience of the property without having to visit it in person.

6 – Share Your Accounts

Don’t forget to include your social media handles on all of your marketing materials, such as business cards, flyers, and emails. This way, you can ensure that existing clients and potential customers are aware of your presence online and can follow you for updates.

7 – Encourage Reviews

Word of mouth is one of the most powerful forms of marketing and social media provides a great platform for receiving feedback from customers. Encourage your clients to leave reviews on your pages, as this will help build trust and make it easier for potential buyers to find you online.

Social media can be an incredibly powerful tool when used correctly—the key is to stay active, build relationships, and be strategic with your content creation in order to grow your real estate business. By following these tips, you’ll be able to effectively use social media as a tool for growing your real estate business and reaching more customers than ever before. Just remember to be patient and always stay consistent in posting—building relationships takes time but will pay off big if done correctly.

Build Your Social Media Presence with REI Toolbox

Before you even begin to consider a social media manager for your real estate business, consider signing up for your own custom package at REI Toolbox. From our Basic Package to our Lead Domination Program, we can create a solution for you from the ground up that incorporates everything you need–at the right budget for you!

Contact us today to learn more.