Seven out of ten Americans use social media in all aspects of life, so a social media marketing strategy is tantamount for real estate services and their working digital marketing campaign. As a real estate investor, it’s important to engage with your residential buyers on all top social media platforms, like Facebook, Instagram, and Twitter.

Take a lot of real estate pictures and post them on your social to help you connect with your target audience and come up on their search results. Comment on what people on your sphere post, too so you can stay relevant and make sure your services are available to the right audience.

Social media is a great way to provide valuable content for potential buyers to share any properties that catch their interest, whether it’s on your feed or privately with their loved ones.

Add social sharing buttons to your website so these customers can easily share property listings and take an interest in what you’re investing in. Make sure that what you share is also in line with your SEO strategy so even more clients can discover the depth of your expertise.

While advertising the houses you’re trying to sell, your marketing campaigns should also highlight what the area has to offer. Potential clients may not know the neighborhoods you’re investing in as well as past clients do, so you’ve got to show it off. You can show potential customers what living in the area is like by taking beautiful photos of local landmarks so they can schedule appointments about new listings sooner.

There’s no way you can assume all the customers looking at your listings will know what restaurants, shops, and entertainment venues are nearby. Show them what’s fun and beautiful about their potential neighborhood. Market through a responsive website and try exploring incorporating a virtual tour.

When it comes to digital marketing, content covers blog posts, infographics, photos, and video content, posted on your custom website and on social media. Make sure that your market will benefit from your content. Use your content not only to promote your listings but to also educate whoever visits your website and feed. As a real estate consultant, share tips and tricks you’ve learned from other realtors in the industry. Highlight a potential free consultation and competitive analyses you can provide your clients with so doing business with you seems like an attractive endeavor for them.

Virtual tours are the best way for prospective customers to view the home when they’re not personally available to visit the property. Offer live tours which can be done via Zoom, Skype, or live-streamed on social media. You could also get a professional video shoot of the home which buyers can access at any time.