Social media has come a long way from its humble beginnings in the advent of the internet. Throughout the years, social media has slowly woven itself into the fabric of everyday life. Most people nowadays start off their morning grabbing their phone and catching up with messages or posts they’ve missed while asleep. Exposure to things like Facebook, Instagram, and Twitter is now the norm whether you indulge in these sites yourself or hear secondhand stories from friends, family, and colleagues.

It has also come to a point where businesses now have their own brand pages and accounts on these platforms to capitalize on the boundless potential of the digital landscape, shifting traditional advertising and marketing resources towards social media advertising due to its wider reach and efficiency in this day and age.

Real Estate Investing is no different. Social media visibility for real estate has now become one of the pillars of the business as it helps bridge the gap between brands and consumers.

How Does Social Media help?

Here is the main social media tip we can give you for your business: As a brand, your social media presence can now dictate your level of success.
Some social media tips for REI businesses suggest that it is not enough to just be present on these platforms. When on social media, interacting with customers and potential clients contribute to an open channel of communication where engaging with the community in a meaningful way boosts the brand’s reputation and exposure.

Instead of using the one-message-fits-all approach, another social media tip for real estate businesses you can use is this: take the time to respond and make your customer feel like they’re talking to a real person. The personal approach can go a long way as it suggests the company is one that cares about its customers. Whether in person or on social media, customer care now serves as another effective marketing tool as people now have the platform to share their positive stories about the company within their social networks.

Digital Real Estate

You may think that social media marketing is only for big name companies, but businesses of all shapes and sizes can boost their performance by having a carefully curated presence online. Your business may find itself on the fence about starting, but according to a recent study from the National Association of Realtors, social media has helped 47% of real estate businesses yield their highest quality leads compared to other sources. It is also a thing of note that 99% of millennials and 90% of baby boomers first start their real estate inquiries online instead of in-person referrals.

For realtors, starting your own social media accounts is a no-brainer as you gain more followers and potential clients. Publishing photos, company events, and client testimonials will help garner more attention online. Eye-catching photos of real estate properties can fill your content feed and compel your audience to contact you based on the selection of properties you post. Coupled with captions including the specifics of the property and your own contact information, your listings can push would-be clients into actual customers down the line.

Even with a greater understanding of what gets followers to engage with your content and what to post on your platform, missing the obvious is something to keep in mind. Over anything else, having your contact information on display including your email address, main website, and phone number can help clients get in touch with you on social media without having to go through the hassle of messaging you just for your details. Make sure that there are sections that emphasize who you are and how you can be reached as ease of access can optimize your client conversion rates.

BOOK A CALL WITH US TODAY

If you’re looking for help when it comes to digital marketing for real estate professionals, REIToolBox is the social media expert you need. Our top tier service ensures that your plans concerning SEO for real estate are carefully thought out with a step-by-step process for marketing your real estate business on the internet.

Online marketing for real estate companies is our area of expertise. We help businesses elevate their digital presence and offer services including SEO for real estate professionals.

A carefully curated online footprint can help your brand’s presence online and as mentioned earlier in the article, it doesn’t matter how big or small your business is. A little help from REIToolBox can go a long way, so start by contacting us today!