In 2018, a staggering 93% of home buyers turned to online websites for their property hunt. Since then, this number has skyrocketed, making digital marketing a vital tool for real estate investors to capture their audience. A rock-solid digital marketing strategy empowers realtors to amass genuine leads, establish trust with their expanding networks, and ultimately, boost sales by persistent and targeted follow-up tactics.

Level up your real estate game with a killer digital marketing plan! Secure more leads, foster trust, and skyrocket sales by acing proven online strategies. Here are five expert tips to master the digital landscape and dominate the property scene in 2023:

1. Create a User-Friendly, Responsive Website to Generate Conversation

Looking to bring in quality leads and boost conversation? Building a top-notch real estate website is a good way to do so. Seamlessly compatible on a range of devices and platforms, your website should be the ultimate key to unlocking your potential customer’s home-buying dilemmas.

Entice potential clients by addressing their struggles, showcasing the unique benefits you offer, and making it a breeze to get in touch with you. Elevate your website’s allure by incorporating elements like glowing client testimonials, enticing calls-to-action, advanced IDX search capabilities, and top-notch visuals. Need a hand merging these features? Enlist a pro web designer to create a swift and seamless experience that outshines the competition.

2. Grow Your Audience With Email Marketing

Realtors seeking a robust digital marketing strategy are turning to email marketing for its unmatched potential in generating quality leads and nurturing them to fruition. Building an email list is a great way to expand your database and grow your audience. Unlike other forms of communication like social media or blogs, you have direct control over analytics and can segment your audience for more targeted marketing messages.

Creating comprehensive campaigns as part of your overall strategy will help increase the size of your warmlist while increasing visibility into prospects’ interactions with them, ultimately resulting in better lead conversion rates down the line!

3. Discover the Power of Facebook Ads

Thanks to its extensive reach and niche targeting in the property arena, most agents turn to Facebook ads for promotional success. Many savvy realtors already harness Facebook ads to boost their marketing game, benefiting from excellent ROI and the ability to pinpoint specific local markets.

But beware — the ad manager can be a challenging labyrinth to navigate. So, mastering Facebook ads is crucial in ensuring you unlock their true potential to boost your business.

4. Target Specific Audiences By Focusing on SEO

Elevate your website’s presence in the real estate world by mastering both local and global SEO strategies. Not only will this enhance your site’s search engine visibility, but it’ll also elevate your credibility, trustworthiness, and ultimately generate more inquiries and sales. Local SEO targets specific areas, leading to a surge in inquiries and sales from potential clients seeking listings in specific areas.

Simultaneously, ensure top-tier visibility on search engines in order to transform your platform into a go-to hub for all real estate aficionados.

5. Use Video Marketing to Connect With Your Audience

Still on the fence about incorporating video marketing in your real estate business? Let these hard-hitting numbers sway you: a whopping 85% of buyers and sellers are drawn to agents employing video promotions, and video-listed homes rake in four times more interest than their non-video counterparts.

To truly captivate your audience, create a story for your brand that resonates with prospective home buyers and team leaders alike. By establishing an emotional connection, you’re not only presenting properties but also nurturing trust and fostering meaningful relationships.

Develop Your Digital Marketing Strategy with REI Toolbox

Looking to go digital? REI Toolbox is here to help! Our digital marketing services are designed specifically for real estate investors who want to boost sales. Take the first step towards success and contact us today at (775) 451-2322. Let’s make sure you reap the rewards of going digital today.