In recent years, real estate professionals have seen an increase in the influence of digital marketing in the real estate industry. Real estate agents are able to sell houses through social media platforms like Facebook, TikTok, and Instagram, instead of relying entirely on open houses or home showings. This significant increase in real estate companies’ digital presence has led to the importance of implementing digital marketing strategies. For your real estate company to continue thriving in today’s largely digital landscape, you need to have a strong online presence.

Of course, achieving and maintaining a strong online presence is easier said than done. You need to be knowledgeable in SEO or search engine optimization for real estate, as well as in social media marketing to ensure your real estate business’ online presence doesn’t waiver despite changing trends and strong competition.

If you want to work on your real estate company’s online presence, you need to know the basics of increasing the metrics that matter. Our experts here at REI Toolbox are more than happy to share our tried-and-tested social media tips for real estate businesses to help you achieve your business goals. Keep on reading to learn more about online marketing for real estate companies as well as some reliable social media tips to improve your real estate business’ online presence.

How to Improve Social Media Visibility for Real Estate Businesses?

It has been established that how you appear online directly affects how potential customers interact with your real estate company. Therefore, you should exert some effort and use the appropriate resources at your disposal to solidify your online presence.

To make it easier for you to build your strategy, you can divide it into two components:

• Appearance strategy
• Discovery strategy

Appearance Strategy

As the phrase implies, this specific strategy needs to take how your business appears online into consideration. Is how your business presented right now enough to invoke feelings of trust to your potential clients? Does it show expertise and demonstrate authority? Don’t worry if your answer to these questions is, “No.” You’re just starting to build your company’s appearance strategy, so it’s normal if you have a lot to work on.

There is no one way to build your appearance strategy as it is heavily dependent on your business goals as well as your existing online presence. If you need potential clients to have better brand recall, you might need to work on your logo and social media content. You can also try creating viral content showcasing some of the listed homes under your company.

Building trust with those who are researching you is the key objective of your appearance strategy, and a lot of it will initially be based on the experiences others have had working with through internet reviews. To have a successful online presence strategy, it’s crucial that you have an optimized website for your real estate business that showcases what you do, how you do it, in the way you want to present it. You can execute this strategy with social media marketing.

Discovery Strategy

On the other hand, discovery strategy is a tactic you can adapt to ensure your business is discoverable on a SERP or search engine results page. You can execute this strategy with the help of the combined effort of SEO for real estate, as well as content marketing for real estate companies.

Your organic search strategy is crucial to the success of your discovery strategy. The more chances you have to appear in those search results, for the appropriate audience, at the appropriate moment, to assist them in finding the solution to their query, the more chances you have to establish credibility, connect with them, and finally persuade them to contact you. It’s almost as if you don’t even exist if someone can’t discover you online for any relevant queries, especially simple ones like your name, team name, or business name.

Building these strategies require expertise, so it’s understandable if you don’t want to work on these on your own. After all, you wouldn’t want to waste time and resources on strategies that have little to no chance of working for your company. If you want to leverage digital marketing strategies to level up your real estate business, look no further than REI Toolbox. We are a trusted digital marketing company for real estate professionals, dedicated to building and maintaining your business’ online presence across various online platforms.

BOOK A CALL WITH US TODAY!

REI Toolbox specializes in digital marketing for real estate professionals, and offers a wide range of online marketing services to help these companies get to the next level of their business goals. Whether it be website design, content writing, SEO, Google Maps optimization, Google Ads, or social media management, we’ve got it all here and more.

REI Toolbox provides a comprehensive strategy to make real estate marketing work in favor of real estate professionals. Start your digital transformation today through the many online marketing services for real estate companies offered by REI Toolbox. Ready to take your real estate business to the next level? Book a call with us now at (775) 451-2322 for more information.