5 Tips to Increase Your Real Estate Business’ Local Presence
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5 Tips to Increase Your Real Estate Business’ Local Presence

by | Sep 30, 2022 | Blog

As a real estate business owner, it makes sense that you’d want to improve your business’ local presence. After all, your business depends on location to buy or sell property. Thankfully, there are many ways you can do this–from conducting open houses, putting up flyers in the listed home’s locality, and networking with other real estate agents in the area, to building your online presence so potential clients can easily find your real estate business with just a few targeted keywords.

Keep in mind, however, that you can only do so much to improve your business’ local presence. Don’t expect website traffic as well as foot traffic to improve within just a month of implementing your digital marketing strategy. While these strategies do not guarantee leads or actual clients, they are designed to position your real estate business in a way that is advantageous.

You can still grow your real estate business through a combination of digital marketing strategies and in-person efforts. And here at REI Toolbox, we are dedicated to helping you reach your real estate business’ goals, so we are sharing five tried-and-tested tips to increase your real estate business’ local presence.

Digital Marketing Tips to Improve Real Estate Business’ Local Presence

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Create and implement a content marketing strategy that works

While writing blogs and articles won’t seem like they contribute directly to increasing your real estate business’ local visibility, they are actually instrumental to the success of your SEO efforts. A content marketing strategy, when done right, helps articles rank on SERPs, which then make it easier for potential clients to come across your real estate company. Besides, you can also write about your business in relation to its location–which, in turn, will make the content more targeted to your locality.

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Improve SEO efforts

SEO for real estate involves targeting local keywords and making sure they lead back to your website. In fact, SEO efforts work hand-in-hand with content marketing strategies to improve your business’ local visibility. When done right, potential customers that are located near your business, or in a city you sell in, will have no problems connecting with you to inquite about your listings. Improving your SEO efforts should be able to improve your business’ current local presence.
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Use Google My Business

Google My Business (GMB) provides you with a platform to list your business location on Google Maps and local search results. Through GMB, you can display important information about your business, including active hours, contact details, or a link to your website. The listing itself is free, so you should definitely take advantage of the visibility GMB offers. Once you have registered your business on GMB, potential clients who are near your location will be able to see your company on Google Maps or Google itself.
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Collect and post customer reviews

Another way to improve your real estate business’ local presence is by collecting and posting customer reviews. You should curate what you post, so you can post ones that give you a high rating, as well as post ones that don’t. Posting “fair” reviews give potential clients reassurance that you’re a trustworthy company, helping build up your credibility. And the more people visit your website, the more SERPs will consider you a credible and legitimate business worthy of ranking.
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Post on social media regularly

Last, but not the least, on our list of tips is posting on social media regularly. Posting regularly on social media not only tells your followers that you are an active company, but it also helps the social media platform’s algorithm locate your target market. Using location-specific keywords should also help lead potential clients to your social media accounts or website.

Building these strategies require expertise, so it’s understandable if you don’t want to work on these on your own. After all, you wouldn’t want to waste time and resources on strategies that have little to no chance of working for your company. If you want to leverage digital marketing strategies to level up your real estate business, look no further than REI Toolbox. We are a trusted digital marketing company for real estate professionals, dedicated to building and maintaining your business’ online presence across various online platforms.

BOOK A CALL WITH US TODAY!

REI Toolbox specializes in digital marketing for real estate professionals, and offers a wide variety of online marketing services to help these companies get to the next level of their business goals. Whether it be website design, content writing, SEO, Google Maps optimization, Google Ads, or social media management, we’ve got it all here and more.

REI Toolbox provides a comprehensive strategy to make real estate marketing work in favor of real estate professionals. Start your digital transformation today through the many online marketing services for real estate companies offered by REI Toolbox. Ready to take your real estate business to the next level? Book a call with us now at (775) 451-2322 for more information.

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